The Semester Course in Fashion Management provides the fundamentals of Marketing, industry management, strategy and communication at the core of Fashion brand management.
Duration: 16 Weeks | Language: English | Starting periods: February, September, November
Are you willing to deepen your design knowledge in few weeks with a high-standard programme?
This approx. 16-week journey will lead you to join selected theoretical courses with professionals, active learning sessions and workshops working in international and cross disciplinary teams and taking advantage of many networking occasions.
Get a taste of the unique ¹ú²ú¸£Àû×ÊÔ´ experience.
The Semester Course in Fashion Management that will lead you to join selected theoretical courses with professionals, active learning sessions and workshops working in international and cross disciplinary teams and taking advantage of many networking occasions.
After successfully completing the Semester Course, eligible students will be recognised 24 CFA/ECTS and will obtain a Certificate of Completion.
The 24 CFA/ECTS credits will be delivered upon successful completion of the course to students enrolled in the accredited path only; they will be used in case of progression to a Master’s Programme inside ¹ú²ú¸£Àû×ÊÔ´ and might be validated at the option of the chosen University of reference in case of a transfer’s request to a postgraduate programme.
Participants are expected to have a first level academic degree or a previous professional experience in the related field of study.
IELTS 5.0 certificate or equivalent is required.
All courses are taught in English. A high level of proficiency in the English language is required.
The Semester Course structure is organized in two modules.
Each module includes one theoretical course and one workshop in the specific area of interest.
FASHION MARKETING & MANAGEMENT
The Fashion Marketing & Management course examines advanced marketing and management principles and provides strategic frameworks and operational tools to develop a comprehensive marketing plan for a fashion company.
INTEGRATED COMMUNICATION STRATEGY
The course focuses on the promotion and communication strategies that fashion & luxury brands can create, plan and execute.
FASHION BUYING
The Fashion Buying workshop gives students an insider view on the key role of a fashion buyer; from professional competencies and essential retail strategy and operations to personal attributes.
FASHION BRAND MANAGEMENT
The Fashion Brand Management workshop aims to present in detail the dynamics of brand management and the various strategies to increase and nurture the value of fashion brands.
The Semester’s programme involves the following costs:
Semester Course Tuition
€ 9.000
€ 9.500
Gaya Calabrò has an extensive background as Online Manager and e-commerce Buyer which led her to follow projects starting from managing brands’ portfolio of Fashion and Accessories categories, to prospecting new partners & support and developing online strategies and marketing campaigns.
She is specialized in European Public Relations, with a major in marketing. She began her professional career working between Paris and Milan for a well-known software house, coordinating the marketing and communication activities. Afterwards she approaches the world of fashion and luxury, working as menswear buyer at .com and retail international companies. She currently works as an E-commerce and Buying consultant for fashion and lifestyle brands in Italy, Switzerland and China.